Katie Raynard
Katie Raynard
Katie Raynard
Graphic Designer
specialized in visual storytelling and brand design
Katie Raynard
Katie Raynard
Graphic Designer
specialized in visual storytelling and brand design
Katie Raynard
Graphic Designer
specialized in visual storytelling and brand design
Graphic Designer
specialized in visual storytelling and brand design
Graphic Designer
specialized in visual storytelling and brand design
Graphic Designer
specialized in visual storytelling and brand design
The ask:
Develop a suite of materials to invite select guests to an exclusive week of curated events hosted by GEM while attending the PGA Championship.
Discovery:
Explored paper, finishes, and print techniques—drawing inspiration from luxury wedding invitation trends and marketing materials from other notable golf events.
Action:
Developed a full invitation suite from concept to production—iterating on custom folds and laser-cut forms, and working directly with the printing press to execute a custom shape with gold foil finishing.
Design Process
How do we design an invitation that doesn't just inform—but excites, impresses, and sets the tone for what's to come?
Results
The final suite of physical and digital materials drove impressive results with a nearly full turnout and high engagement among attendees.
The physical invitation became a talking point in its own right, with recipients excited to receive something so considered in the mail. One attendee held it up as a benchmark for great branding, "This what good branding look like!". Several other recipients requested that colleagues receive exclusive invitations of their own.
Printed Invitation
Digital Email Invitation
