Katie Raynard
Katie Raynard
Katie Raynard
Graphic Designer
specialized in visual storytelling and brand design
Katie Raynard
Katie Raynard
Graphic Designer
specialized in visual storytelling and brand design
Katie Raynard
Graphic Designer
specialized in visual storytelling and brand design
Graphic Designer
specialized in visual storytelling and brand design
Graphic Designer
specialized in visual storytelling and brand design
Graphic Designer
specialized in visual storytelling and brand design
Product Designs
Illustrated and designed June's key fashion outfits, establishing a clear creative direction to guide product development across the full delivery
Company: Belk
Brand: Crown & Ivy
Role: Assistant Apparel Designer
Year: 2019
Collaborating Teams:
• Apparel Design Team
• Textile Design Team
• Buying Team
• Accessory Team
The ask:
Working collaboratively across the team, design and illustrate the key fashion looks that would set the creative direction for the entire season's product assortment.
Discovery:
Through collaborative trend research, three key themes emerged for the season: casual dressing, shorts for all occasions, and summer dresses.
To bridge the gap between May's Americana palette and the warmth of summer, Navy and Red were paired with Broad Turquoise, Coral Glow, and Fly Yellow—forming June's final color palette.
Action:
Designed and illustrated the 3 key outfits that would direct the development of the entire product line
Partnered with textile designers to develop bold stripe repeats for yarn-dyed fabrics and build out a range of artwork motifs, then explored a variety of colorways to land on the combinations that best complemented the styled outfits.
Action:
Developed technical flats and tech packs for 60% of June's assortment, collaborating daily with manufacturers to sample and finalize designs.
Design Process
What are the season's key fashion trends?
Results
Presented three key fashion outfits that established the creative direction and guided product development for the June 2020 delivery.
Drawing directly from the illustrations, I led the development of 60% of the product assortment from concept through to completion.
