Katie Raynard
Katie Raynard
Katie Raynard
Graphic Designer
specialized in visual storytelling and brand design
Katie Raynard
Katie Raynard
Graphic Designer
specialized in visual storytelling and brand design
Katie Raynard
Graphic Designer
specialized in visual storytelling and brand design
Graphic Designer
specialized in visual storytelling and brand design
Graphic Designer
specialized in visual storytelling and brand design
Graphic Designer
specialized in visual storytelling and brand design
Compile a cookbook that shares their unique recipes that is marketable alongside their farmer market products
Compile family recipes into a cookbook to be sold alongside products at their farmers market
Discovery:
The research phase was rooted in the family's story—exploring the baking traditions and recipes that have been carried through generations, with particular attention to how farm-grown produce and the rhythms of the seasons shape every dish.
Action:
Drawing inspiration from the family's history and brand identity, I developed the concept and title 'Taste the Tradition.'
To create a more engaging and personal reading experience, each recipe category was paired with a narrative rooted in the family's own stories and traditions.
Action:
Photographed the baked goods to authentically capture their farm-fresh, handcrafted quality.
Action:
Organized the content layout to prioritize narrative flow and readability throughout.
Design Process
How do I design a cookbook that feels as rich and authentic as the recipes inside—creating something customers genuinely want to pick up, page through, and take home?
The ask:
Results
Delivered a cookbook that was a compelling blend of family recipes and personal narratives to authentically captures the traditional baking processes and rich heritage at the heart of the brand.
5 1/2 x 8 1/2”, 34 pages, saddle bound
