Katie Raynard
Katie Raynard
Katie Raynard
Graphic Designer
specialized in visual storytelling and brand design
Katie Raynard
Katie Raynard
Graphic Designer
specialized in visual storytelling and brand design
Katie Raynard
Graphic Designer
specialized in visual storytelling and brand design
Graphic Designer
specialized in visual storytelling and brand design
Graphic Designer
specialized in visual storytelling and brand design
Graphic Designer
specialized in visual storytelling and brand design
Social Media Post
Designed a suite of Instagram posts and printed posters to market the collection
Company: Oh Kt Studio
Role: Graphic Designer
Year: 2020
The ask:
Create a campaign that brings the partnership between Oh Kt Studio and Sticky Fingers Ice Cream Parlor to life, spotlighting their ice cream-themed earring collection.
Discovery:
Analyzed both brands' personalities, the product, and the storefront — identifying key design details including the chalkboard menu, striped wall décor, and the signature googly eyes on served ice cream cones as creative reference points.
Action:
Built a mood board and color palette, developed the 'Perfect Pair' concept, and created custom product illustrations and icons to embody the handmade, playful aesthetic. Rounded out each deliverable with compiled content, thoughtful captions, and targeted hashtags.
Design Process
How do I capture the brand’s persona in promotional media?
Results
Designed and delivered a suite of social media posts and a printed poster to promote the collection, alongside an animated brand logo for ongoing use across digital channels.
Designed and delivered poster design to promote the collection
11 x 17" Printed Poster
Designed and created animated brand logo for ongoing use
Posted on Instagram @ohkt_studio
