Katie Raynard
Katie Raynard
Katie Raynard
Graphic Designer
specialized in visual storytelling and brand design
Katie Raynard
Katie Raynard
Graphic Designer
specialized in visual storytelling and brand design
Katie Raynard
Graphic Designer
specialized in visual storytelling and brand design
Graphic Designer
specialized in visual storytelling and brand design
Graphic Designer
specialized in visual storytelling and brand design
Graphic Designer
specialized in visual storytelling and brand design
The ask:
Define and develop a cohesive brand identity and persona, delivered through a comprehensive brand guide and supporting marketing materials.
Discovery:
Conducted research into the farm's 140-year family history, exploring how generations have preserved and continued the traditional practices of growing and crafting seasonal goods.
Action:
Identified the target audience and developed detailed customer profiles to ground the creative direction.
Crafted a compelling brand message—complete with a slogan and sub-header—to emphasize the farm's products, history, and values.
Designed the logo, selected brand typography, and established a core color palette.
Rounded out the visual system with custom product illustrations, sourced imagery, and original photography.
Design Process
How do I give the farm's story the voice and presence it deserves?
Results
Delivered a comprehensive and cohesive brand identity guide that honors the farm's rich history, core values, and the authentic, farm-fresh quality of their products.
Click to see full guide!
Designed and delivered a full suite of marketing materials — including a logo, business cards, brochure, product packaging stickers, email template, and website layout.
website layout design
business card design
weekly email template design
