Katie Raynard
Katie Raynard
Katie Raynard
Graphic Designer
specialized in visual storytelling and brand design
Katie Raynard
Katie Raynard
Graphic Designer
specialized in visual storytelling and brand design
Katie Raynard
Graphic Designer
specialized in visual storytelling and brand design
Graphic Designer
specialized in visual storytelling and brand design
Graphic Designer
specialized in visual storytelling and brand design
Graphic Designer
specialized in visual storytelling and brand design
The ask:
To work collaboratively with the business owners to build out a clear brand purpose and cohesive visual identity, expressed consistently through marketing imagery across every platform.
Desktop Home Page Website Design
Mobile Home Page Website Design
Discovery:
Worked closely with the business owners to bring greater cohesion to the brand strategy—revisiting and refining the brand's core values, purpose, vision, and mission to create a stronger, more meaningful connection to the products.
Action:
Developed a marketing calendar to guide weekly messaging and seasonal promotions across all platforms. Key themes were identified from the product assortment to serve as the foundation for all marketing communications—informing the design of website imagery, weekly marketing emails, and social media posts that engaged customers in the brand's purpose while driving product sales.
Design Process
How do we make the brand's purpose the driving force behind how we market each seasonal collection?
Results
Delivered a cohesive suite of web, social media, and email marketing graphics beginning with the launch of the '21 Spring Collection which contributed to a over 50% increase in monthly sales.
Social Media Posts
animated graphics used across social media, email, and SMS platforms
marketing emails
desktop layouts
